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75. Anniversary collaboration

75. Anniversary collaboration — 75. Anniversary collaboration — 75. Anniversary collaboration — 

Lufthansa celebrated Porsche's 75th anniversary through an exclusive collaboration, paying tribute to seven decades of iconic design. We supported this special project by capturing and promoting every significant moment of this special event.

Additionally, we curated engaging content for Lufthansa's social media platforms, increasing the project's visibility.

01About the project

During the event, the Senator Z Lounge was transformed into a Porsche Art Studio where guests could create their own masterpiece. Using innovative beamer technology, attendees personalized designs on a 2:1 scale model of the Porsche Taycan Turbo S, choosing from a vibrant palette of six signature colors.

As part of the festivities, two electric Porsche Taycan models with special full livery inspired by the Porsche Safety Car 2023 seamlessly joined the Frankfurt limousine fleet.

From the beginning of the event until June 30, 2023, an exclusive shuttle service was offered to HON Circle members and First Class guests at the Frankfurt First Class Terminal, adding an extra layer of luxury to the overall experience.