Lufthansa Allegris First Class Communication

Following the first Allegris product reveal in April 2024, we supported a major milestone in December with the launch of the dedicated communications campaign for Lufthansa's new Allegris First Class. As part of Lufthansa's reimagined long-haul experience, Allegris introduces an unmatched variety of seating options across all travel classes - setting a new standard in premium aviation.

To bring this high-end product to life, we implemented a carefully orchestrated campaign approach - creating a series of high-end content pieces including cinematic videos, curated lookbooks and interactive carousels.

The campaign, which ran across Lufthansa's social media channels from December 2024 to January 2025, was designed to capture the essence of Allegris First Class: timeless luxury, innovative design, and ultimate comfort. Each element reinforced Lufthansa's premium positioning and invited audiences to discover a new dimension of travel.