Faces of Eurowings
— Faces of Eurowings — Faces of Eurowings — Faces of Eurowings —Faces of Eurowings: The fine lines that connect two worlds.
How a collaboration between Eurowings and Oscar Bravo makes two worlds visible.
What separates these worlds? Often, it isn’t a clear boundary, but rather a fine line.
Many Lufthansa Group employees live in two distinct yet closely connected worlds. The first is their job in aviation, the second may be a passion, side business, or another profession. Instead of competing, these worlds coexist and influence each other.
This idea became the foundation of Faces of Eurowings, a storytelling format developed with Eurowings and brought to the screen by Oscar Bravo. Originally conceived as an internal communications series and later distributd also on external social media channels, the format showcases the intersection and shaping of the worlds of Eurowings employees.
Faces of Eurowings demonstrates how thoughtful collaboration and compelling editorial storytelling can transform internal communication into a cultural connector. Eurowings and Oscar Bravo created a format that deeply resonated within the organization and naturally spread beyond it by focusing on people and their fine lines connecting their two worlds.
Episode 1, Margarita: Flight attendant in Vienna and anesthetist at a hospital in Linz
Episode 2, Sabine: Eurowings receptionist at the headquarter in Cologne, former flight attendant, with almost 20 years in show business
Episode 3, Purser Maximiliano & flight attendant Justin: Stationed in SZG during the day and drag queens at night
Episode 4, Filipe: Flight captain in Palma de Mallorca and owner of a fish smokehouse in Portugal
Episode 5, Dunja: Purser stationed in Düsseldorf and winemaker on the Moselle
Episode 6, Björn: First Officer in Cologne and former Olympic pole vaulter
Episode 7, Jens Bischof: Eurowings CEO bids farewell (internal only)
Episode 8: Best-Of-Video (internal only)
Faces of Eurowings puts the employees at the heart of the story, showing their two worlds. Featuring employees as representatives of the diverse stories of Eurowings’ more than 5,500 employees, the format sparked an overwhelmingly positive internal response. “Faces of Eurowings transformed internal communication into a true source of energy that inspires people and strengthens our employer brand,” says Matthias Eberle, Head of Corporate Communications at Eurowings.
“The series became a powerful motivational boost for our employees: they felt genuinely seen and appreciated through these personal stories and, at the same time, rediscovered their pride in being part of the Eurowings family. By putting our people and their individual worlds at the center, Faces of Eurowings created a strong sense of connection and belonging across the company. In the meantime, the collaboration between Oscar Bravo and Eurowings has become a clear success story, characterized by effective cooperation, innovative ideas, and visible positive results.” Matthias Eberle, Head of Corporate Communications, Strategy and Storytelling, Eurowings.
Building on this momentum, the campaign was shared externally on social media, achieving more than 3.5 million views, over 20,000 likes, and overall positive feedback. The full versions were published on eBase, LinkedIn, and YouTube, supported by shorter Instagram Reels.
The concept of the fine line is central to the visual language of the series. A white line serves as the key element, elegantly connecting two worlds and showing how close they are. With a scribble-like aesthetic, the story moves freely between spaces. From cockpit to oceanside, cabin to hospital, workplace to stage. The line becomes a visual metaphor for connection rather than separation.
The Oscar Bravo production team adopted the same philosophy, accompanying the protagonists at their Eurowings workplaces and in their second worlds. They filmed in various locations, including the Ürzig vineyards along the Moselle River in Germany, the stages of the Salzburg Festival in Austria, and Portuguese waters during a spearfishing session. Being on location allowed the production team to capture genuine moments and establish a human, honest, and approachable tone.
Shot without artificial lighting and with a small, unobtrusive crew, the series relies on voice-over narration and selective interviews. Subtle staging adds a cinematic quality, resulting in a bright, high-quality production with a distinctive editorial aesthetic that sets it apart from conventional employer branding.
The series consists of eight episodes. The “Best of Faces of Eurowings” video embedded in this article is a compilation of special moments from all the episodes.