ITB 2025

One Lufthansa Group, One Vision

For ITB Berlin 2025, eight Lufthansa Group airlines joined forces to showcase a unified brand presence, reflecting the group's commitment to innovation and collaboration. As part of the Lufthansa Group, Oscar Bravo produced an array of compelling videos and photos, including a dedicated episode of  a management video series: NXT series, to capture this special moment. 

Our work focused on highlighting the dynamic interactions and shared spirit at the Lufthansa Group booth. We created high-quality videos and photos to tell the story of unity and innovation, publishing them across multiple channels, including the Lufthansa Group for Business LinkedIn channel, the Lufthansa Group YouTube channel, and the Lufthansa Group for Business website.  This content was designed to engage a broad B2B audience and strengthen the group's visibility and brand image within the industry. 

This strategic content creation demonstrated how collaboration across airlines can amplify a shared vision. The NXT episode and supporting visuals reached a significant organic engagement rate of 21,1%, scored over 600.000 impressions, gained 458 new followers and received positive feedback from stakeholders.  These results further solidified the Lufthansa Group’s reputation as a forward-thinking leader in aviation and B2B marketing.